SIX RECIPES TO OVERCOME THE CRISIS
The most repeated word in international press is “crisis”, both in recession and in prosperity. Enrique Alcat is considered one of the most important international experts in managing situations of crisis. His previous book, Y ahora ¿qué? (claves para gestionar una crisis y salir fortalecido), published by Empresa Activa, is the most sold Spanish text about company’s communication and crisis’ administration.
With this Seis recetas para superar la crisis the author goes beyond and approaches the psychological mechanisms needed to face these harsh times that, without doubt, affect everybody personally, professionally and emotionally. This is an up-to-date book as the majority of the population is suffering the economic crisis which impacts on their self-esteem, their capacity of communication and their motivation.
The book focuses on how to get prepared and to prevent the adverse circumstances by keeping always an honest, responsible, proactive and optimistic attitude through concise suggestions and some solutions to ride out the situation. Regarding that the economy is cyclical and the psychological approach proposed, this book will be valid in decades although this crisis is more violent and longer than nobody dared to predict.
Seis recetas para superar la crisis has been written knowing that this crisis affects all kind of people. The ups and downs of the stock market, the financial scandals, the unemployment, the mass dismissals, and so on, sway not only economies, countries or governments, but specially individuals; all of us.
