THE OBAMA METHOD

The campaign that lead Barack Obama, an African-American children of immigrants, to occupy the U.S. presidency has been marked by an extraordinary ability to communicate that has been breaking.

“El método Obama” is a practical manual which contains a hundred short chapters about how the “Kennedy of the twenty-first century” conveys his message: from the importance of rhetoric, the care of the image and the domain of the protocol (even to skip it) to how to affirm his identity, leading human groups and, primarily, developing personal charisma. With all that build we can build an effective communication strategy for success in personal and professional life and in everyday situations as concrete as a job interview, a public presentation or a first date.